The excuses all sound so legit. I don’t have the money to hire someone! The systems aren’t in place yet! Unless the new guy comes up to speed super fast, I’m not going to be able to afford him! Sounds totally legit, right? Of course it does, but its not. Those excuses are all about [...]
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Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age and marital status. Marketers get trapped selling to what is going on outside (demographics), ignoring what is going on inside (psychographics). Just because your top [...]
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No one is ever as convincing to your prospect as the prospect themselves. In other words, if you can have your prospect arguing to you why they need your services you are much more likely to make them a client than if you are the one trying to convince them. In this video, Mike Michalowicz [...]
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Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. . . I just broke the generic [...]
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Does your company make pillows? You’re a manufacturer. That’s obvious. Does your company clean rooms? You’re also a manufacturer. That is not so obvious. But you in fact are. Every company makes something. The pillow guy makes a physical thing that gives the consumer an experience of comfort. The cleaning guy provides a service, that [...]
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I just helped one of my consulting clients address a critical business decision. It was fraught with emotion, history, regret, and the fear of making the wrong choice. All the logic in the world wasn’t helping my client reach a decision. They understood the logic, in fact they are the ones who presented it, but [...]
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We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the biggest, baddest player in my niche too. But there is a big downside to being number one. What I am about to share may not [...]
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I have met entrepreneur after entrepreneur who started a business with tons of inspiration, excitement and energy only to lose their mojo months or years later. Their passion faded. At least that is what they thought. In reality, they were never passionate about what they did. They were just excited. And those are two very [...]
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The formula is simple. You fix your bottom line by increasing revenue or cutting costs or both. Yet, most entrepreneurs put all their efforts on the sell side only. They try to “sell their way out” of an unprofitable business. Its not necessarily the best thing to do, and not even logical at times. Selling [...]
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If you think something will take an hour, it will take a day. If you think something will take a day, it will take a week. And if you think something will take a week, it will take a month, or possibly a year. The winners stick with it. They over estimate their own abilities. [...]
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In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.
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Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master it, it lasts forever. Consider the Rolex watch for a moment. It is simple (as much as a watch can be). It does a few [...]
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In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.
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Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to “fake voice.” It sounds great, when it works. But only in the rarest exception can a falsetto voice be sustained forever. At a certain point our vocal chords can’t hold out any more and our voice cracks. As Eddie Money gets older, [...]
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The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won’t) find inside.
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At age 13 I bugged my Dad about getting a guitar. He supported it. He actually insisted on taking me to the store to get one. When we got there, he immediately marched us over to the used section, and asked the salesman which guitar was in the worst condition. Which one was the most [...]
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A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The new logo came from the Human Rights Campaign as the U.S. Supreme Court hears arguments in critical marriage rights cases. Everyone from Martha Stewart to [...]
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Our prospects and clients are highly influenced by their first impression. It is called priming – what we see first, determines our perception of the things to come. You can greatly influence consumer’s perception of your brand via your packaging. Here is an example of a cleaner my wife and I bought to clean our [...]
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Our brains are designed to assimilate oddities in our surroundings fast. We have to – it is a survival mechanism. In the caveman days, the hunter (possibly your great, great, great, great, great, hairy grandfather), would be walking through the woods. He would hear a crunch of leaves in the distance, and he would freeze, [...]
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Ever have an idea for a new product or service enter your mind and quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop pushing those seemingly dumb ideas away! They could be worth millions. You never know the potential that those crazy ideas may have. Many successful entrepreneurs [...]
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A simple strategy to grow a remarkable business in any field.
The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.