A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The new logo came from the Human Rights Campaign as the U.S. Supreme Court hears arguments in critical marriage rights cases. Everyone from Martha Stewart to [...]
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Our prospects and clients are highly influenced by their first impression. It is called priming – what we see first, determines our perception of the things to come. You can greatly influence consumer’s perception of your brand via your packaging. Here is an example of a cleaner my wife and I bought to clean our [...]
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Our brains are designed to assimilate oddities in our surroundings fast. We have to – it is a survival mechanism. In the caveman days, the hunter (possibly your great, great, great, great, great, hairy grandfather), would be walking through the woods. He would hear a crunch of leaves in the distance, and he would freeze, [...]
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Ever have an idea for a new product or service enter your mind and quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop pushing those seemingly dumb ideas away! They could be worth millions. You never know the potential that those crazy ideas may have. Many successful entrepreneurs [...]
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Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC’s Your Business.
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Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before the Internet. The only thing that has changed, is that the gossip now happens even faster. If you want the word to spread on what [...]
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In this video, Mike Michalowicz shares two techniques for getting customers to do what you want simply by leveraging their existing habits. You will learn how to reduce customer shop lifting and how to keep bathrooms clean. The possibilities are endless. . .
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The morale can go up and down like the DOW Jones. Some of it is a natural result of outside influences, such as a struggling economy. Most of it is under your direct control. Short of putting putting antidepressants in the water supply many expert argue there’s no sure-fire way to boost employee morale. I [...]
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Tickets are on sale now! TEDx Hoboken is on June 28th, 2013. As all TED events, this one will sell out fast! I hope to see you there. – Mike
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You have heard it a million times. Judge someone by their actions, not their words. Even though words supposedly make up 10% of communication (body language, voice inflection, etc. make up the majority), words are critically important. In fact, if you slip up with the wrong words it can be deadly. One verbal faux pas [...]
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Who is the best competitive swimmer in the world right now? Michael Phelps. You knew the answer, I’m sure. You might not even follow the Olympics, or any sport, but you still know who Michael Phelps is. We remember him and his record-breaking eight gold medals (and maybe we remember him for another, slightly less [...]
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A kid can run a business. Happens all the time. And here’s something that may be a shocker for you – you kid can probably run a business too. Now you may be saying, “Look, Mike. My kids are busy with school and sports. They’re well taken care of, buddy. I’m not gonna burden them [...]
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I spoke with a group of entrepreneurs in Chicago last week and explained the importance of finding their EST. Are you the fastEST in your industry? Are you the niceEST? The coolEST, sweetEST, hottEST, etc. In other words, what makes you the most unique in your industry. During the presentation, one of the attendees said [...]
Read more“Your idea is stupid.” Has anyone ever told you that your business idea won’t make it? That your idea is too odd, too unique or too different? That you need to stick with what is proven? Here is the dealio, your entrepreneurial success is almost exclusively determined by following your passion, servicing the living hell [...]
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For a small business, one great client makes a difference. One big project makes a big difference. One more rock solid deal makes a rock solid difference. If your business’s success only requires that a few things go your way, the economy is irrelevant to you. If you hustle, you will succeed. The economy affects [...]
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I have heard dozens of definitions of money. “It is a tool for freedom.” “It is the source of happiness.” “It is the root of all evil.” All those definitions are wrong. Money is neither good nor bad. Ultimately, it doesn’t offer freedom or manifest evil. Money amplifies your character. It is that simple. It [...]
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Suggestion boxes adorn the hallways of far too many tyrannical small businesses. You know the drill. Write a suggestion on a card. Keep it anonymous. And if your lucky, it may just get read by someone before it gets trashed. Whenever I see a suggestion box in an office, I know that the employees [...]
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Dusting off your high school yearbook may be the last thing you want to do this fine day, but its faded pages hold clues to entrepreneurial gold. Seriously. Whether you look back on them as the glory days or the worst four years of your life, during that time high school taught you an essential [...]
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A hobby is like a meal. It satisfies a hunger pang. But you can only eat so much before you get sick. A hobby brings satisfaction and pleasure, but it fades after an hour, or after a day, or after a few weeks. Only when you become hungry again, do you enjoy your hobby. A [...]
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Change Why So Low? Have you ever tried the “closing” technique where you ask your prospect to rate their interest in your offering on a 1 to 10 scale? Then when they say their number, you ask them what you can do to make it higher? I hate to tell you, but this sales method [...]
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A simple strategy to grow a remarkable business in any field.
The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.