If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How [...]
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You Don’t Get It, Because You Don’t See It. You don’t really get it. Nor do I. Nor does any entrepreneur. We think we know what it takes to build buildings. To write books. To fix computers. To do what we do. Yet we don’t. You don’t get it because you make it. You don’t [...]
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Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the perfect gift for people we know and love. So what happens when we need a last minute gift idea to say, “Thanks!” or “I appreciate your [...]
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I don’t care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering the experience of cleanliness. Your competitor’s soap, assuming it is marketed differently, may sell the experience of wakefulness. Another may sell the experience of confidence. The [...]
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I regret giving one business acquaintance of mine my cell number. He calls constantly, wanting me to help him or to order from him or do something for him in some way. Every time his number comes up on caller ID, I cringe. He has failed at professional persistence and has become a professional pest. [...]
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Few things are truly more important to entrepreneurs and small business owners than getting and keeping customers. After all, you’re not even in business unless you have products or services to sell and paying customers to buy them. So for many of us, customer service is no small thing. But we sometimes minimize its importance [...]
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