The FTC has (smartly) required bloggers and experts to disclose every time they receive a form of remuneration from a company or person they write about. Well, to document every instance (sometimes my remuneration is a t-shirt, or a hat, or 17 cents from an Amazon affiliate link and on occasion a nice old check) is laborious beyond belief for me. And, shoot … reading all the instances would probably make your eyes bleed.
So, to adhere to FTC rules and to give you a clear understanding of what I am doing, these are the deets…
COMPANIES I AM AN EQUITY PARTICIPANT IN::
Obsidian Launch – A provider of behavioral marketing services for industry experts and cutting edge businesses.
Hedgehog Leatherworks – A manufacturer of the world’s finest leather performance sheaths.
Entreprenette – A consultancy for entrepreneurs with looking to launch and build retail brands.
IN REGARDS TO THE T-SHIRTS, AFFILIATE LINKS AND 17 CENT PAY DAYS:
Per the FTC rules, if I receive any form of compensation (t-shirts and penny pay days included) it needs to be disclosed. So to make things really simple, for any time I make a recommendation, use a product or service and share a link that the following holds true:
- I have received the product or service for free. I do my best to disclose it in all relevant instances. But, per the FTC, it is all relevant, so even the t-shirt, hat and socks I probably got for free.
- I have been paid by cash, check or credit card to endorse they company, product or service.
- I have received stock options or another form of equity for the business.
- I have received the gratitude and thanks from the company or person. Possibly enjoyed some libations with them too.