Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great. You now know exactly what you need to focus on as you build your business. Everyone has at least one or two God-given talents, whether [...]
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The Glory Day Pic If that picture from 25 years ago, when you looked “amazing,” doesn’t work in landing a trusting long term relationship on match.com, why would anyone in their right mind post a picture of themselves from 25 years ago on their business website? Pictorial Misrepresentation Way too many owners, entrepreneurs, authors, [...]
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Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. You might think you’re ordering a cheeseburger with bacon, but you’re really ordering sautéed grasshoppers in chocolate sauce with a side order of pickled cow’s feet. The experience can be [...]
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If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How [...]
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“Treat others like you want to be treated,” doesn’t have to be your company’s golden rule. It can be. Or it can be something different. Your golden rule is the one thing you and your employees adhere to over everything else. “Make the world’s best coffee,” could be your golden rule. Every decision from coffee [...]
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I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit deal, the biggest his entrepreneurial startup had every seen. A couple months later, the entrepreneur wasn’t so happy any more. The money for all the [...]
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Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age and marital status. Marketers get trapped selling to what is going on outside (demographics), ignoring what is going on inside (psychographics). Just because your top [...]
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Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. . . I just broke the generic [...]
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We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the biggest, baddest player in my niche too. But there is a big downside to being number one. What I am about to share may not [...]
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In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.
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Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master it, it lasts forever. Consider the Rolex watch for a moment. It is simple (as much as a watch can be). It does a few [...]
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In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.
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Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to “fake voice.” It sounds great, when it works. But only in the rarest exception can a falsetto voice be sustained forever. At a certain point our vocal chords can’t hold out any more and our voice cracks. As Eddie Money gets older, [...]
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The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won’t) find inside.
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A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The new logo came from the Human Rights Campaign as the U.S. Supreme Court hears arguments in critical marriage rights cases. Everyone from Martha Stewart to [...]
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Our prospects and clients are highly influenced by their first impression. It is called priming – what we see first, determines our perception of the things to come. You can greatly influence consumer’s perception of your brand via your packaging. Here is an example of a cleaner my wife and I bought to clean our [...]
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Our brains are designed to assimilate oddities in our surroundings fast. We have to – it is a survival mechanism. In the caveman days, the hunter (possibly your great, great, great, great, great, hairy grandfather), would be walking through the woods. He would hear a crunch of leaves in the distance, and he would freeze, [...]
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Ever have an idea for a new product or service enter your mind and quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop pushing those seemingly dumb ideas away! They could be worth millions. You never know the potential that those crazy ideas may have. Many successful entrepreneurs [...]
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Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC’s Your Business.
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Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before the Internet. The only thing that has changed, is that the gossip now happens even faster. If you want the word to spread on what [...]
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A simple strategy to grow a remarkable business in any field.
The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.