If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How [...]
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If there is one thing I have learned in my 41 years life, is that authenticity is the ultimate path to success. Yes, it does yield financial freedom. But, it yields so much more than that. Authenticity means you don’t need to fake anything. Authenticity means you can be unabashedly true to who and what [...]
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I am not sure if this applies to entrepreneurship as much as life itself, but here it goes. I was at the gym yesterday, and the woman on the treadmill next to me was clearly cranking some Phillip Phillips in her headset. Her squeaky, ear warping, horrible voice was singing “cause I am going to [...]
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As entrepreneurs, we ask ourselves questions all the time – how we can get more customers, how we can get more money, or how even how we can get more expenses to qualify as a legitimate tax deductions (come on, we’ve all done it). But when it comes to asking ourselves questions, we would be [...]
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When we focus on the top line, any sale is a good sale. Any paying client is a good client. Anything that makes money is everything we want. Top line addiction results in a single need: sell, sell, sell. Sell everything and sell anything. That’s a problem, since all sales are not the same. The [...]
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You Don’t Get It, Because You Don’t See It. You don’t really get it. Nor do I. Nor does any entrepreneur. We think we know what it takes to build buildings. To write books. To fix computers. To do what we do. Yet we don’t. You don’t get it because you make it. You don’t [...]
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I saw this billboard in New York City. It totally misrepresents passion. Passion is not the feature – what we do. Passion is in the benefit – why we do what we do. A person isn’t passionate about supply chain management, but a person could be passionate about the benefits that supply chain management provides. [...]
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Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age and marital status. Marketers get trapped selling to what is going on outside (demographics), ignoring what is going on inside (psychographics). Just because your top [...]
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Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. . . I just broke the generic [...]
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In this video, Mike Michalowicz shares two techniques for getting customers to do what you want simply by leveraging their existing habits. You will learn how to reduce customer shop lifting and how to keep bathrooms clean. The possibilities are endless. . .
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A kid can run a business. Happens all the time. And here’s something that may be a shocker for you – you kid can probably run a business too. Now you may be saying, “Look, Mike. My kids are busy with school and sports. They’re well taken care of, buddy. I’m not gonna burden them [...]
Read more“Your idea is stupid.” Has anyone ever told you that your business idea won’t make it? That your idea is too odd, too unique or too different? That you need to stick with what is proven? Here is the dealio, your entrepreneurial success is almost exclusively determined by following your passion, servicing the living hell [...]
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A hobby is like a meal. It satisfies a hunger pang. But you can only eat so much before you get sick. A hobby brings satisfaction and pleasure, but it fades after an hour, or after a day, or after a few weeks. Only when you become hungry again, do you enjoy your hobby. A [...]
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How To Take Advantage Of Being A Micro-Enterprise If you’ve been calling yourself an entrepreneur, yet feeling more like a freelancer and less than a business owner, stop for minute. You may actually be a micro-enterprise. Okay, if you’re like most people, you may not even know for sure what a micro-enterprise is, or if [...]
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What are your secret, real talents? Secret talents are those special skills you have that you may not use on a regular basis. Everybody has at least one secret talent. It doesn’t matter what your secret talent may be. What matters is that you know it’s there. The talent is yours to use as you [...]
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I don’t care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering the experience of cleanliness. Your competitor’s soap, assuming it is marketed differently, may sell the experience of wakefulness. Another may sell the experience of confidence. The [...]
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7 Ways Bad Economies Are Good For Business I got the memo, but I chose not to attend any of the, “The economy sucks and my business is ruined,” pity parties people are throwing around me. I know all too well that economic issues have beaten businesses in this country with the ugly stick for [...]
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There is a 97% chance that your office voice mail greeting stinks. That’s because there is a 97% it sounds exactly like this: “Hello, this is (insert your name blurted out too quickly to understand). I am unavailable to answer your call at the moment, but if you leave your name and number, along with [...]
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A guest post by Rodrigo Laddaga of EMyth en ESPAÑOL Passion is a topic that is covered by many authors and gurus in these past decades, but I still see that many people “don’t get it” yet. When we talk about entrepreneurship and small business success or any kind of success we find that in each [...]
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Say goodbye to the status quo. The past economy was about industrialization. If you could make the same thing, consistently the same way, you won. The new economy is The Creativity Economy. The money is now being awarded to the most innovative companies, the most creative people, the rule breakers. Are you breaking the rules [...]
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