Mike's Blog

How To Be The Master Of Professional Persistence

Mouse Head

I regret giving one business acquaintance of mine my cell number. He calls constantly, wanting me to help him or to order from him or do something for him in some way. Every time his number comes up on caller ID, I cringe. He has failed at professional persistence and has become a professional pest. [...]

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Take Risks. It’s Hard To Embarrass Yourself

Marv Albert arrested for biting a woman.

It is a shame that so many entrepreneurs are afraid to take risks for the fear of permanent embarrassment. Instead of doing something edgy and new, they sit safely on the sideline. They never get hurt or embarrassed, but they never get into the game either. Here is the thing, no matter how big of [...]

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Love Your Customers More Than They Love Themselves

Show love to your customers with a big heart

  Quick. Think of the plumbing business. What comes to mind? Exposed butt cracks or a company doing some twenty-odd million dollars in business. There is a reason “plumber-crack” comes to mind first. Everyone knows its kinda an ugly business. Plumbers are known for getting the work done, but not without leaving their business card [...]

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Use Commonality To Attract Customers & Prospects

A man seeing himself in the mirror

Commonality is a big, massive persuasion tool.  You and I automatically know, like and trust people the more commonality we find.  Just think about it for a second – if you are considering doing business with someone and you find out they grew up in your town, and went to your Alma mater, and share the same [...]

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How To Build Trust With Prospects

A trusting hand

People prefer to do business with other people (or things) who they know, like and trust. It makes sense. But how do you ever compete with established, big companies like Amazon that pretty much everyone knows, likes (well maybe not likes) and trusts. Surprisingly, it’s easy. You do it by achieving greater frequency. Frequency is [...]

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The Biggest Facebook Mistakes To Avoid

facebook-unlike

We are far past the wild west days of Facebook, yet many users continue to treat it arbitrarily making faux pas after faux pas.  Just like you wouldn’t go to a networking event with horrible b.o. and shoving your cards in peoples face, you need to stop doing the virtual equivalent on Facebook.  Now that I think about it, [...]

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Why Fake It ‘Til You Make It Doesn’t Work

A fake blue rolex

Want to guarantee failure? Do this: fake it ‘til you make it. I bet you didn’t expect to hear that. I mean, how many times have you been told you need to fake it ‘til you make it to be successful? It has become the mantra for success. Unfortunately, its bullshit. Total complete bullshit. Fake [...]

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Business Tips For Women Business Leaders

Business Tips For Women - Looking Right At You

Business Tips For Women Business Leaders The business environment has changed dramatically over the last 15 years.  When I started my first company in 1996, it was still very much a guys only world.  But the pendulum is shifting and I don’t see any signs of it stopping. In fact, for the rest of my lifetime I [...]

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How To Get More Business From Existing Clients

Get More Business From Existing Customers

More Business From Existing Clients The easiest way to quickly grow your top line (and your bottom line for that matter) is by generating more business from existing clients.  Instead of simply asking them for more business, which may in fact turn them off to you, set your goal on learning more about them.  Find [...]

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How Entrepreneurs Should Dress

make the man with clothes

Clothes, Will Make Or Break The Man Mark Twain was right about a lot of things, but one of my favorite truths was what he had to say about clothes: “Clothes make the man. Naked people have little or no influence on society.” While we’d all like to think that what we wear doesn’t have [...]

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Are You A Good Fit For A Seasonal Pop Up Store?

seasonal pop up

I don’t know about you, but it’s not Halloween for me until the Halloween costume guys move into the empty retail space at the mall, hang a couple of spiders the size of Volkswagens off the building, and set up shop for a month. When they open their doors I know I’ve only got 30 [...]

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How To Implement Recurring Billing In Any Business

money recycle

Most entrepreneurs have two basic goals: (1) make money and (2) make more money. Considering the fact those are pretty simple, well-defined goals, not everyone seems to have the same amount of success achieving them. However, there are several tried and true models for changing that curve and helping you increase your revenue. In addition [...]

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The Most Effective Way To Win A Negotiation

winning-move

Win Every Negotiation Even that title “. . . Win A Negotiation” is a bit at odds, since negotiation is about comprise. Negotiation is about both sides winning. And ultimately the most effective way to win a negotiation is for your both to win. Since, if you are the only winner, they loser in the [...]

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