Mike Up In Your Business Podcast
March 1, 2021
Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley
Is your business making your customers work too hard to do business with you? How is the user experience you’re providing for your clients? Roger Dooley, the author of Brainfluence and Friction, provides a fascinating look at customer experience, neuromarketing, and what barriers you might need to address to remove business-killing friction. Listen in!
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
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