I’ll show you a technique I use called The Pareto Overlap to determine which clients are my best (and therefore I should reward) and which clients are my worst (and therefore I should fire).

Here are some key moments if you want to skip ahead:

• 00:00 Introduction
• 02:00 How to really grow your business 
• 05:35 The McDonalds Model
• 06:07 The Pareto Overlap
• 19:42 What you should do if you do nothing else

I wrote a book called The Pumpkin Plan to help you find your ideal audience and grow your sales. Learn more here. 

This stuff may be simple, but it’s not always easy to take action. Luckily there are strategists to help you get started implementing.