The Best Way To Break The Industry Rules

To know the rules is dangerous. You are likely to adhere to them.
Drive down a road without a speed limit sign, you’ll guess the likely speed limit and drive accordingly. You’ll adhere to a rule that might not even exist.
Conversely, if you had no concept of speed limits, you will drive differently. You’ll more likely adhere to the limits of the car, not the rule in your mind.

What’s the best way to break your industry’s rules? By not knowing them in the first place.

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