I think the common thing that entrepreneurs get wrong is that we think we need to do all the things. 

Reality check: You only need to do one thing. And better than anyone. 

Like really well.

Because you don’t want to be a jack of all trades in all things, you want to be an expert in one thing. 

You want your company to be better than the others. When people have a critical decision in life and have to hire someone to help move them through a challenge or opportunity, that decision will be ranked based on how qualified you are, and your experience in their one need. They will want the most qualified person. The expert.

Expert tip? Don’t water your skills down or dilute your service offering by having too many to choose from. 

Look at what your “est” is, what you’re “the most” at. Do you respond and service the fastest? Are you the most mindful? You become qualified as an expert when you’re the world’s best at one thing. 

I challenge you to be or become the world’s best at one thing, and I suspect it will dictate an income accordingly. 

Let me know what you choose!

You’ve got this.

-Mike

For more on your “est”, check out the Get Different resources here.