Behavioral Influence

6 Ways To Make Your Business Look Bigger Than It Really Is

It was one of the first school yard tricks I learned.  Puff up my chest by holding in my breath, spread my spindly arms out super wide, and walk on...

Kindle Unlimited Teaches Us 5 Critical Lessons

My most recent book, Profit First, launched on July 8 of last year.  Ten days later, on July 18, Amazon launched its new subscription service, Kindle Unlimited.  Publishing a book...

Double The Results, Half The Effort

What are you working on right now? I want you to pause just for a moment and ask a question about it: “How do you double the results with half...

Arguing With Your Business Partner (It's A Good Thing)

I have had multiple business partners over the years, and realized that the most successful businesses came from partners that I argued with. I believe, in fact, that arguing is...

Storytelling Can Kill Your Message

We tell stories because they paint pictures in people’s minds. When we get an audience – whether it’s one person or 2500 – thinking creatively and engaged in our story,...

Get Paid 5 Times Faster In 5 Ways

Whether you bill weekly, monthly, or as needed, most of us work on 30-day terms.  When you look at your receivables, though, and add in the collection period, those terms...

Quick Fixes To Skyrocket Productivity

You can install apps for it, buy books about it, and make resolutions to improve it, but the key to improving your productivity is actually pretty simple when you reduce...

Marketing: 6 Reasons Why Reverse Psychology Works

In 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory – based on the medical practice of inoculating patients to confer disease resistance...

9 Ways To Get Your Team To Support An Idea They Hate

We’ve all been there – you’re introducing a new initiative or making a change in your company, and you know that your staff’s not going to be thrilled.   Sure, you’re...

What Is The Most Effective Closing Technique?

Of all the things I have done in my entrepreneurial career, selling has been the one constant. Ever since my first job out of college I had to sell to...

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