Books

The Mom & Dad Marketing Plan For Profit First

In an effort to market my new book, Profit First Revised & Expanded, I employed the best (and most affordable) marketing experts this side of the Mississippi: my Mom &...

New Business Book, Surge by Mike Michalowicz, Demystifies Market Timing

Obsidian Launch announced the June 20, 2016 release of Surge, a new business strategy book from the author of Profit First, Mike Michalowicz. After launching and selling two multi-million companies,...

SXSW Author's Dinner With Sam Horn, Daniel Pink, Nilofer Merchant, Nir Eyal

SXSW 2015 was amazing (albeit a bit overwhelming).  After speaking about Profit First at the Austin convention center, my friend (and awesome author of the new book, Stand Out) Dorie Clark...

Kindle Unlimited Teaches Us 5 Critical Lessons

My most recent book, Profit First, launched on July 8 of last year.  Ten days later, on July 18, Amazon launched its new subscription service, Kindle Unlimited.  Publishing a book...

TEDx Profit First by Mike Michalowicz

The GAAP formula has been around for ever: Sales - Expenses = Profit. Too bad its wrong. The formula rarely results in profit, and by using this formula most entrepreneurs...

BUZZ WARRIORS, IT'S TIME TO BUZZ AGAIN!

In July of 2012, I asked for volunteers. Would anyone be interested in helping me promote the book I was then releasing, The Pumpkin Plan? The request, I realize, was...

The 8 Best Ways To Give Employee Recognition

Happy employees - motivated employees - energetic employees. For your business to be the best in the industry, its great employees that will make a difference. The first step is...

Put Every Ounce Of Your Mind And Your Soul Into Your Book

I have networked with hundreds of business authors over the years, and have noticed there are two factions. One group (which I consider myself in) believes in sharing every ounce...

How To Get Tons of Amazon Reviews For Your Book (Or Product)

Unlimited Real, Legit Amazon Reviews Being that I am an, admittedly, relatively unknown author of business books, it was clear that I needed to show credibility immediately. A pretty book...

Playing by Small Town Rules by Barry Moltz

No one has to tell the average business person that things are now different.  To succeed in business, regardless of your size, you need to play by small town rules....

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