Customer Loyalty

Is Honesty the Secret Ingredient?

Honesty is a vital component of profitability. This is a concept I’ve been toying around with since my conversation with Larry Winget. According to Larry, dishonesty and a lack of...

A Lesson in Recurring Revenue

So there is a guy who owns a candy store. One day, while some of his customers are browsing around, a little boy walks inside. The store owner turns to...

Going Bananas for a Well Selected Name

A powerful name does wonders.     Recently, I went to a Savannah Bananas baseball game in, you guessed it, Savannah, Georgia. The intensity of the fanship was nothing short...

Problem? Respond Quickly And Prepare Them For The Worst

I'm in New Orleans (Gnaw Leans, if you are a local) as I write this. I decided to get an early start before I head out to the airport. I...

Under-Do Your Competition

In the world of business, competition seems to be everything. But knowing where to draw the line regarding how you strive to live up to, or surpass, that competition can...

Addicted To Small Rewards

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

How You Know If You Are Really Wowing Customers

e of my colleagues showed me an email that she sent to a new prospect with the intent of scheduling an appointment.  In fact, this prospect reached out to her...

How to Get A Difficult Client To Schedule Meeting

I received this note, in the mail last year. It did its job - she got the meeting with me immediately. While I was always willing to meet with her,...

What Am I Doing Right?

Right now, pick up the phone, call your best client and after the appropriate niceties ask them this question: “What am I doing right?” They will surely share some details....

Have Great Client Meetings in These 12 Unexpected Places

Holding meetings with clients is a given. At some point just about all entrepreneurs need to meet with their client. But where you meet can make a big difference. So...

Listen to Mike’s podcasts on your favorite app: