Customer Loyalty

Under-Do Your Competition

In the world of business, competition seems to be everything. But knowing where to draw the line regarding how you strive to live up to, or surpass, that competition can...

Addicted To Small Rewards

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

How You Know If You Are Really Wowing Customers

e of my colleagues showed me an email that she sent to a new prospect with the intent of scheduling an appointment.  In fact, this prospect reached out to her...

How to Get A Difficult Client To Schedule Meeting

I received this note, in the mail last year. It did its job - she got the meeting with me immediately. While I was always willing to meet with her,...

What Am I Doing Right?

Right now, pick up the phone, call your best client and after the appropriate niceties ask them this question: “What am I doing right?” They will surely share some details....

Have Great Client Meetings in These 12 Unexpected Places

Holding meetings with clients is a given. At some point just about all entrepreneurs need to meet with their client. But where you meet can make a big difference. So...

Waves

The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...

Snow.

My friend, Barrett owns a lawn care business. To grow his company he hired a company to do outbound calls as the new season approached. As frustrating as it may...

Is Being Available All The Time Killing Your Business?

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...

The 7 Ways To Make Your Clients Love You

Love is love is love. The same things that you used to woo your spouse or boy/girl friend with, work with clients too. Why? Because you’re showing them you appreciate...

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