Customer Service

Deliver A Killer Speech With These 7 Techniques

William Shakespeare told us that “brevity is the soul of wit.”  The always colorful Dorothy Parker adapted Shakespeare’s aphorism and taught us that “brevity is the soul of lingerie.”  My...

The Ultimate Sales Close

It’s that pivotal moment. The client is just a few perfect words away from the sale. What do you say? What will make sure they write out that check? How...

Make People Buy More From You Using The Sampling Effect!

Ever walk past the perfume stands in the mall? If you have, you've been attacked by an army of perfume spraying sales clerks. It clearly frustrates most passerby's. So why...

Customers Buy The Experience, Not The Product

I don't care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering...

Lessons from 8 of the Greatest Marketers of All Time

The greatest marketers of all time bring us different lessons, approaches and philosophies but they all achieve the same results — conversions and loyalty. Create your own marketing with one,...

Emotion Is Outside-In

You can be having a great day, then you stub your toe. Now the day is not as good. But it’s not just a physical experience that will influence your...

8 Suggestions to Improve Your Sales Team’s Performance

A sales team is the backbone of many companies. In order for your company to profit and grow, you need an effective sales team to bring in the big bucks!...

Your Long Term Business Strategy According To Vilfredo Pareto

Okay, here’s your history lesson for today … with a practical application to your business, of course!  In 1906, an Italian economist made what seems like a simple observation, but...

How To Raise Prices When You Are Afraid Of Losing Clients

Inevitably the biggest challenge you will ever get for raising your prices will not be from your clients, but will come from you.  You will fear losing your clients, even...

The Journey Of Entrepreneurial Success

First, be “crazy” enough to pursue your passion. Second, find purpose in what you do since it will see you through the tough times and give you more momentum during...

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