Marketing Strategies

Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master...

In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.

Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to "fake voice." It sounds great, when it works. But only in the rarest exception can a falsetto...

The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.

A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The...

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...

Ever have an idea for a new product or service enter your mind and  quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop...

  Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC's Your Business.

Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...