Marketing Strategies
July 8, 2020
A new way to increase sales
Just about everything you read lately starts off with some reference to “these uncertain times”. It’s true, there is so much upheaval. We are facing a global health crisis, a...
July 2, 2020
Who is Your Customer Avatar?
Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And...
June 2, 2020
Going Virtual – How Live Events are Pivoting
Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing. Our current health crisis has forced you to pivot your business. And now, it...
March 21, 2020
Marketing During a Crisis
No one wants to be sold to right now. The pandemic and ensuing recession has created concerns regarding our health and livelihoods, and it’s the last time to ask something...
January 12, 2020
Positive Reinforcement for More Profits
It sounds simple, but positive reinforcement can result in big profits for your business. I realized this as my daughter and I were driving into town and were about to...
October 29, 2019
How to Make Your Business Stand Out
Sure you’re better than the competition, but how are you different? This really hit home while I was walking in San Jose and came across a Tesla storefront. Yup. A...
October 23, 2019
Boosting Client Confidence
One surefire way for a client to lose confidence in you is if they know about your challenges. Every entrepreneur, every business has challenges. It's normal and comes with the...
October 18, 2019
Naming Your New Business
Starting a new business comes with so many important decisions. Choosing what to name your business so it represents it, and you, is one of the big ones. That name...
January 30, 2019
Stay Away from Making Facebook Mistakes
We are far past the wild west days of Facebook, yet many users continue to treat it arbitrarily making faux pas after faux pas. Just like you wouldn't go to a networking...
April 12, 2017
Find Customers Who Want Long-Term Value
Andrew Mason, 32, the charismatic, but controversial CEO of Groupon, has been fired. After a rocky leadership, profanity laced memos to the SEC, fuzzy accounting practices, SEC investigations, and a...