Marketing Strategies

A new way to increase sales

Just about everything you read lately starts off with some reference to “these uncertain times”. It’s true, there is so much upheaval. We are facing a global health crisis, a...

Who is Your Customer Avatar?

Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And...

Going Virtual – How Live Events are Pivoting

Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing. Our current health crisis has forced you to pivot your business. And now, it...

Marketing During a Crisis

No one wants to be sold to right now. The pandemic and ensuing recession has created concerns regarding our health and livelihoods, and it’s the last time to ask something...

Positive Reinforcement for More Profits

It sounds simple, but positive reinforcement can result in big profits for your business. I realized this as my daughter and I were driving into town and were about to...

How to Make Your Business Stand Out

Sure you’re better than the competition, but how are you different? This really hit home while I was walking in San Jose and came across a Tesla storefront. Yup. A...

Boosting Client Confidence

One surefire way for a client to lose confidence in you is if they know about your challenges. Every entrepreneur, every business has challenges. It's normal and comes with the...

Naming Your New Business

Starting a new business comes with so many important decisions. Choosing what to name your business so it represents it, and you, is one of the big ones. That name...

Stay Away from Making Facebook Mistakes

We are far past the wild west days of Facebook, yet many users continue to treat it arbitrarily making faux pas after faux pas.  Just like you wouldn't go to a networking...

Find Customers Who Want Long-Term Value

Andrew Mason, 32, the charismatic, but controversial CEO of Groupon, has been fired. After a rocky leadership, profanity laced memos to the SEC, fuzzy accounting practices, SEC investigations, and a...

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