Do Different Plan
1
STEP 1
2
STEP 2
3
STEP 3
4
STEP 4
CUSTOMER
What is the ideal avatar?
OFFER
What serves them best?
SOLUTION
What does it fix?
DIFFERENT
How is it delivered?
How is it unignorable?
ATTRACT
How is it safe?
How does it serve?
DIRECT
How does it inspire?
How does it trigger?
START DATE
MM slash DD slash YYYY
END DATE
MM slash DD slash YYYY
INTENDED
ACTUAL
RETURN
REVENUE PER ENGAGEMENT:
CONVERSION RATE:
A
E
B
F
INVESTMENT
PER PROSPECT:
# OF PROSPECTS:
C
G
D
H
ANALYSIS
TOTAL COST:
TOTAL RETURN:
0.00
0.00
0.00
0.00
REPUTATION
RISK:
PROSPECTS
WC
L
M
H
CLIENTS
WC
L
M
H
COMPETITORS
WC
L
M
H
VENDORS
WC
L
M
H
WORKED
DIDN’T WORK
NOTES
TARGET CUSTOMER
WORKED
TARGET CUSTOMER
WORKED
TARGET CUSTOMER
NOTE
OFFER
WORKED
TARGET CUSTOMER
DIDN’T WORK
TARGET CUSTOMER
NOTE
DIFFERENT
WORKED
TARGET CUSTOMER
DIDN’T WORK
TARGET CUSTOMER
NOTE
ATTRACT
WORKED
TARGET CUSTOMER
DIDN’T WORK
TARGET CUSTOMER
NOTE
DIRECT
WORKED
TARGET CUSTOMER
DIDN’T WORK
TARGET CUSTOMER
NOTE
ROI
WORKED
TARGET CUSTOMER
DIDN’T WORK
TARGET CUSTOMER
NOTE
VERDICT
EXPAND & TRACK
Continue as is
IMPROVE
Fix and retry
RE-TEST
Test new sample
ABANDON
Start new test