When you look around, who are you surrounded by? Who are you affiliated with?
Association is very impactful. I think about this often but it really hit me when I saw my books displayed next to Michelle Obama’s. (Political association aside, you know that was pretty great!)
There are many factors which can represent you and your affiliations are one of them. The placement of my books increased my credibility. And credibility, my friends, is very enticing for your clients.
What actions are you taking to up level the credibility of your company?
One surefire way to elevate your game – surround yourself with people and companies which represent the best of you and what your company offers – and see the difference.
We are known in part by the company we keep. I’ve been taking steps to elevate my game this year and I’m excited that it’s working. Some kudos go to you, Mike. If I hadn’t read and begun to implement both The Pumpkin Plan and Proft First, I’m not sure I’d be on this path today. So thank you for the inspiration and sharing your savvy business know-how.
Yes, and I was thinking about that this morning as I was reading Step 7 in Clockwork. The thought around this subject came to me as I was thinking about the ‘Deliver’ part of the ACDC. The quality of our deliverables will determine how our customers think/feel about us and then how they associate with us/recommend us.