Show Summary
Dr. Sabrina Schleicher and her client, Julie Wurzer join Episode 14 of the Profit First Podcast. Sabrina and Julie discuss the importance of monitoring your expenses and hiring top level employees.
Our Guests
Dr. Sabrina Schleicher (left) is President and Founder of Tap the Potential LLC, America’s Leading Rural Business Growers. Dr. Schleicher and her team specialize in helping rural business owners overcome their greatest challenges to growing profitable, scalable businesses in their hometowns, while enjoying the benefits of small town life, along with pride in running a business integral to the local economy. Dr. Schleicher recognizes that employee problems can be one of the biggest stumbling blocks for any business owner. With her background in psychology, and years of coaching small business owners to extraordinary results, Dr. Schleicher knows what it takes to find, keep and get exceptional performance out of your biggest investment—your employees. Access her comprehensive video training 5 Secrets to Exceptional Employee Performance (her gift to you!) at www.tapthepotential.com
Julie Wurzer (right) started Patch Abilities in 2004, after being “fired” (2 years prior) from her ag sales job at the local farmer’s cooperative … yes, fired. A couple years of self-discovery and a very active imagination (thankfully) led her to my “right” path. Patch Abilities Inc. (inc’d in 2008) specializes in small quilted wall hanging patterns, designed for any beginner with an itch to dive into the hobby of quilting. She took the big leap the first year in business and vended at International Quilt Market, their industry’s only trade show, her products were a hit and the rest is history. Julie grew the business from scratch to nearly half a million in sales in 2011. Yeah – quilt patterns – – crazy huh?
Show Quotes
It’s important to have the business owner work “on” their business rather than only “in” the business.
Analyze your advertising expenses; start with one big expense – how do you know that this is resulting in sales coming? Is it worth all of the money you are spending?
To hire a great employee you have to think of the A players as %10 of the population. An A player performs at the level of several C and D player. Weed out the lower ranks and bring in an A player at top dollar. Hire someone that fits in with your business culture and works well with your ideal customers.
Assume that a lot of resume’s coming in are fluff. If you use the “pattern interviewing” method and start with a situation from their childhood and work your way through the years, they will be more comfortable with telling the truth.
Show Links
Sabrina Schleicher on Twitter: @DrSabrina
Sabrina on LinkedIn: www.linkedin.com/in/drsabrina
Julie’s Website: www.patchabilities.com
Julie’s Blog: http://patchabilities.wordpress.com/
Julie Wurzer on Facebook
Show Sponsors
Nextiva – VOIP phone providers for small businesses. Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches. TSheets – The #1 customer rated time tracking solution!
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