Profit First by Mike Michalowicz

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

"Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.." VERNE HARNISH, author of Scaling Up

"Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. Most small businesses look pretty good on the outside, yet actually struggle to stay afloat. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back." SALLY HOGSHEAD author of Fascinate

"Profit First may arguably be one of the greatest 'hacks' of all time. Apply the pay-yourself-first principle to your business and watch the profits roll in." CHRIS GUILLEBEAU author of Born for This and The $100 Startup

"Profit First is a game-changer. I implemented the system into both of my businesses and increased profits by 21%. If you want to turn a profit and grow your business, you need this book." MICHAEL PORT author of Steal the Show

"Profit First completely transformed how I handle business banking. I hadn't even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. As a result, Mike's system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small." JENNY BLAKE author of Pivot

"Entrepreneurs commonly confuse cash flow with profitability. Profit First makes the process so radically simple that you no longer have an excuse not to be profitable AND have cash flow!" GREG CRABTREE author of Simple Numbers, Straight Talk, Big Profits

"Not only is Mike one of the most innovative small business authors of our time, his Profit First system - simple to apply and impactful in its results - can be the difference between constantly walking the financial tightrope or being predictably profitable. And a predictably profitable business is not only less stressful and more gratifying, it allows you to focus on what really matters…serving your customers!" BOB BURG author of The Go-Giver

"Why are so few businesses actually profitable for their owners? Profit First turns accepted wisdom on its head and shows the real reason business owners struggle with the bottom line. This book shows you how to take home more money almost immediately." DORIE CLARK, author of Stand Out

MORE POPULAR BOOKS BY MIKE MICHALOWICZ…

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changing book, The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating—will become permanently profitable.

In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior, but a myth that locks you into a never-ending cycle of selling more yet profiting less.

In Profit First, Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive. He reveals how to flip that "Frankenstein Formula" and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits. You are about to discover the step-by-step Profit First system that shows you how to radically change the financial health of your business…from your very next deposit.