customer perception

Avoid Envy At All Costs

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

What A Prostitute Can Teach You About Your Bill Rates

I want to ask you something. Be forewarned, this is a really edgy question.  Who do you think is a higher "quality" prostitute, one that charges $10 or one that...

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