Marketing Strategies

   Profit. It’s the only way you can sustain your business. One of the best ways to ensure you’re creating that profit is through pricing correctly.  Here are three...

Meet Our Go-Getters These Go-Getters have been instrumental catalysts in educating fellow small business owners in the innovative Get Different marketing system. They are a part of what made the...

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

The 5 Traits Of A Successful Entrepreneur That saying, “Every time one door closes, another opens,”? That saying was describing entrepreneurialism. Every year thousands of businesses open their doors. But...

The most common question entrepreneurs ask me, is "how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered...

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

People prefer to do business with other people (or things) who they know, like and trust. It makes sense. But how do you ever compete with established, big companies like...

Who is the best competitive swimmer in the world right now? Michael Phelps. You knew the answer, I’m sure. You might not even follow the Olympics, or any sport, but...