pricing

   Profit. It’s the only way you can sustain your business. One of the best ways to ensure you’re creating that profit is through pricing correctly.  Here are three...

A jewelry store at a busy cruise ship port had a store full of items, one of which wasn’t selling, despite its relatively modest price of $25.  Frustrated and worried...

I am on a little bit of a pricing strategy kick this week. In addition to removing decimals and dollar signs, consider changing the sequence of your proposal to include...

Buyers have a negative association to dollar signs and decimals. Even if it is for a fraction of a second, $39.00 feels more negative to consumers than 39 does. That's...

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

Prospects and customers see price as a reflection of value. Ironically, lowering your prices may in fact scare customers away, because they believe you are low quality. Increasing prices on...

What if BMW radically changed their pricing model?  Imagine if BMW dropped the price of the car.  Significantly. Same car, same service, same experience, just one difference: They price the...