get-different

Your business is about to outmarket the competition. Forever.

Market to get noticed

Attract the ideal prospects

Have quality leads for life

Shouldn’t you want everyone
to do business with you?

Chances are you are better than your competition in multiple ways. Maybe you respond faster. Maybe you are more thorough. Or maybe you simply care more. It is likely true that you are better in some fashion. Do you agree?

If you are better than the competition, prospects must find you. It would be a disservice if they hire a competitor because they never knew you existed.

This was my exact challenge in my own businesses. I knew my computer company was better in multiple ways than my competition. Yet, I wasn’t winning business. I made a few attempts at marketing and they fell flat. So, I simply fell into the trap of depending on client referrals.

Client referrals are great (and are the ultimate acknowledgement of the quality of your service) when they happen. And, they don’t always happen. We more than need a way to consistently gain qualified leads, we have a responsibility for prospects to discover us. Different marketing does that.

There are three steps to effective marketing:

  1. Differentiate to get noticed
  2. Attract to engage the right prospects
  3. and Direct them to take action towards the transaction.

The world is starving for your business. Market accordingly.

— Mike Michalowicz

The author guy and
your coach to Get Different

(and possibly part Hershey Kiss)

Tell me where to send the free tools:

  • The two core chapters of Get Different
  • The entire set of free resources
  • A recording of my keynote on Get Different

get-different

“Get Different takes effective marketing from a mysterious art and turns it into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.”
JEFF WALKER, #1 New York Times Bestselling Author of Launch

“Different marketing wins every time. Get Different shows you how.”
MELINDA EMERSON, Author of Small Business Trends

“If you fail to fascinate your consumer, you’ll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Mike nails the answer: Get different.”
SALLY HOGSHEAD, Author of Fascinate

“You will up-level your marketing with Get Different. I have no doubt.”
RAMON RAY, Founder of SmartHustle.com

“Get Different is a breakthrough book that reveals a fundamental truth about marketing. People remember, talk about, and share things that are different. Different is your job. Different will radically transform your business.”
JOHN JANTSCH, Author of Duct Tape Marketing and The Ultimate Marketing Engine

“In this book you will discover the exact steps you must take to be successful in all your marketing efforts.”
RYAN DEISS, Author of The Invisible Selling Machine

Now that you are learning how to Get Different, let’s put it into action:

The 4 simple steps to marketing that works. Always.

1) Get the free resources

2) Read the book

3) Master the process

4) Outmarket everyone