When Is The Big Payoff

When is the big payoff?

It will occur way later than you ever expected.

It will require more effort than you ever knew you had.

It will happen because no one else stuck it out as long as you have. And because no one cared nearly as much as you.

When you refuse to ever quit. That’s when the big payoff happens.


Comments

15 thoughts on “When Is The Big Payoff”

  1. Thanks Mike. Is 18 years too long to wait for the payoff? That’s how long I’ve been working at this, but the payoff seems to be so elusive.

    1. you might consider reading Seth Godin’s book The Dip. (after you’ve finished all of Mike’s books of course) He has some good insight into when to wait and when to quit.

  2. Thanks for not selling the “Twitter Magic” theory of entrepreneurship, Mike. Too many out there tell you that Right Idea + Venture Funding = New Yacht. This is far from the truth for most entrepreneurs. I’m on my third company– which in two years has reached 10 employees and seven figures of revenue. We pretty much do the opposite of what passes for entrepreneurial “common wisdom.”
    And that works.

      1. Thanks, Mike. Yes. We’re doing this weird thing– Selling. People are giving us money to use our product– or in our case, take our courses. It’s amazing what you can do when you have profitability instead of unwanted partners or debt. Way too much focus on obtaining VC or Angel funding these days, and not enough on product development, service, and sales.
        But, of course, if I’m here, I’m preaching to the choir.
        Started the company with a $5,000 investment and a virtual assistant. Now, we’re in the process of building our own recording and video studios.

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