I have to take a moment to give a huge shout out new entrepreneurs right now.

We are facing uncertainty in our lives and businesses. Can you imaging starting your business during a pandemic? Plans were made before Covid-19, and new entrepreneurs? They are learning how to pivot, and fast, to get their businesses off the ground.

Last week I had the opportunity to interview Alex Boghossian, Co-Founder of 301 AD.  Alex, along with two other entrepreneurs, established 301 AD, a start-up apparel & clothing brand, in January 2020. Their mission? To create affordable products with Armenian elements within mainstream fashion. And, relevant to the times, they are doing this by combining the power of modern fashion and Armenian components of resilience, faith, and survival. What better themes to showcase at a time like this?

The curve balls thrown at all business owners has left us looking at new ways to sustain our businesses. One of the ways 301 AD is doing this is through crowd funding on Indiegogo. Similar to Kickstarter, Indiegogo brings together a community to gain support for their mission.

Always one to support new entrepreneurs in their journey, here is the ink for 301 AD’s Indiegogo campaign.  Also – and I am so impressed with this – 301 AD is currently fundraising not just for them, but for Covid-19 relief for Armenia. They will contribute a whopping 33% of their proceeds to this cause. What a phenomenal example of generosity, and keeping with their values. There are 3 more days to contribute, and I hope you consider it.

I am wishing all business owners, especially new ones, tremendous success!

Check out 301 AD on Instagram