If you want to stand out, if you want to serve your clients better than anyone, you must be different. 

“The lack of marketing—good, effective, different marketing—is the driving reason for small business mediocrity and stunted growth. Too many great products and services languish in obscurity.”

This is the first line in my next book, Different is Better. I hope it hits home with you, because it’s crucial for you to understand in order to move your business forward. 

The world is changing. And we need to keep up. How do you plan on standing out from the others in your industry? Here are some things to keep in your mind (and move your, uhm, business):

1. Marketing is your responsibility – First, you must adhere to this statement as law. There are plenty of reasons to stop yourself from marketing, but for now, I will call them excuses. (I know, ouch.) You have a business because you have a wonderful product that will serve your community of customers and clients. How do you expect to serve, if you won’t even attract their attention? Marketing isn’t about you alone. It’s about your family, your clients and the world at large. If you offer something that serves, you must make everyone aware of it. Here’s a little more about moving past marketing trepidation: Click here
2. The DAD Framework – Any marketing you create, I want you to ask yourself, “Does Dad Approve?”. You need a system for your marketing When you’re embarking on a new way of doing things in your business it can get a little overwhelming. Because of this I created The DAD Framework. Here are the highlights:
   • Differentiate – Get your prospect’s attention. Are you differentiating yourself from others in your industry? Do your customers take notice? You must do something that is radically different. If you do what everyone else is, it’s common noise and you will blend in. 
   • Attract – Engage your prospect. Get the right audience compelled and interest in the opportunity that’s in front of them. 
   • Direct – What do you want your prospects to do now that you have their attention? What is the step you want them to take? Is it “Buy Now?”. Maybe it’s a more reasonable ask. Ask too much, it could turn them away. Ask too little, it could take them too long. So be careful to maintain a balance.

3. What is your “est”? Are you the smartest, funniest, or the cheekiest? What is your “est” that you can use as an angle in your marketing? What is an amplification of who you are already, naturally. And if you are in the marketing department, what “est” most represents an amplification of your company’s values? 

These are just a few tips to get you started on finding your different, and getting you on track to marketing with the different is better mentality. Do not be afraid to stand out, and ultimately, serve your clients better than anyone else. 

Be different! You’ve got this!

-Mike

PS – Pre-order my next book, Different Is Better, for more marketing strategies and become the one who gets noticed in your industry.

PSS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.

Check out the Confidence Course (get that mindset in check!) and the Serve Selling course (sell without feeling gross).

PSS – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!

Check out the free resources

Remember – Profit is not an event. Profit is a habit!

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