No matter what our philosophies or offerings are, we have one thing in common – we have to sell it.

Your customers want to know you see them. No one likes to feel processed. So, I show a sign. Ok, ok, it’s not neon or anything, but I like personalization. From gifting to sending a video response to a reader, to the books I write. Signs are a tool I use as a little extra insurance to let folks know I see them. The result of my little sign? Better engagement. And that’s where every sale begins. (You can learn more about that in my new book, Get Different, but I’ll digress from that shameless plug. For now.)

Someone I have followed for years to keep my finger on the latest in sales techniques is Ryan Deiss. In his book, The Invisible Selling Machine. In it he provides a practical roadmap so you can learn how to automate and perpetuate your sales process. Sound too good to be true? It’s not. Learn how to create email marketing that will generate leads and grow your business. Read The Invisible Selling Machine to understand how to use your email marketing correctly.

“This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.”

― Ryan Deiss

Sales isn’t just an email list though, right? Michael Port’s Steal The Show will help you speak so effectively, that your communication in and out of the business world is, well, out of this world. Port writes that every interaction you have, from a presentation, to an interview, to your marketing is a performance. Through the book you will learn how to not only improve your speaking and performance skills, but to convey your communication in the most effective and authentic way possible. You will consistently succeed in those high stakes situations, leading and negotiating – all while staying likeable. Yes please.

“Yet, I can almost hear you saying, “Well, I’m not really a performer and I’m certainly not an actor; in fact, I’m far from it. Actors love the spotlight and can’t wait to get onstage. I’m shy and I get visibly nervous when I have to speak in front of others.”

Well, I have good news for you. That’s fantastic. No, it’s better than that. It’s a “you-just-won-the-lottery” kind of fantastic. You’re exactly the person for whom I’ve written this book.”

― Michael Port

Making the sale is more than marketing data. You need to know how to have a strong marketing system in place, and how to deliver your ideas effectively. I know these books will help you. Because I’ve used them too!

Have you read either of these? Tell me how they helped you in your business in the comments.

Wishing you tremendous success, 

-Mike