Step aside, Black Friday. Small Business Saturday is where it’s at. It’s a day dedicated to celebrate and support small businesses in the US. (Though I try to make that a habit!)
Small businesses are the unsung heroes, the giants in our economy, and the core of every thriving community. They are what keep it running. I’m not saying to boycott large business. I do however try to use the services of small businesses as much as possible.
As a small business owner myself, I get it.
Did you know? 99% of all businesses in the United States are small businesses. They provide two-thirds of new jobs and make up 43.5 percent of jobs in the United States alone.
While small business owners may sometimes feel like the underdog, you have a huge advantage. Small businesses have more room to achieve things that big business just can’t. After having my own small businesses and working with business owners all over the world, I have found we enjoy huge wins.
Innovation – Small businesses have the flexibility to be more innovative – they produce 16 times more new patents per employee than large businesses. Want to create a new product, content plan, marketing campaign or offering? No problem. Small businesses have less, if not zero, red tape in the journey of making new ideas come to life.
Resilience – The odds are stacked against you, yet you thrive. Small businesses are far more resilient that larger ones. While your profit margins may be smaller, you’re bigger when it comes to survival. Small businesses don’t receive the same considerations, bailouts, lobbying and other support large corporations depend on. In recent events stemming from the pandemic, small businesses also learned that they have more ability to make adjustments and pivot offerings in order for small business to achieve profitability.
Small business puts money in your pocket – In recent studies, it was proven that for ever dollar spent, 68% gets funnelled back into the economy via use of other vendors and sales and property tax. Boom.
Customer relationships are far superior – Small businesses can cultivate and nurture customer and client relationships like no other. No potential customer is expendable, and each one is treated with personalized attention. This is a major part of the recipe for success in your business. We’re able to drive better business returns via quality customer experiences, and those returns allow you to scale.
I encourage you to get out the Saturday after Thanksgiving and make a big impact: Support your communities. Shop small.
From one small business owner to another – You’ve got this!
-Mike
Thank you for sharing this post to support small businesses. it is important to encourage everyone to grow their business. I found your article very interesting. Keep sharing more post related to small business.
What a wonderful reminder of the importance of small business. I’m in Australia and there is a definite groundswell of supporting small and supporting local businesses, whether they are physical bricks and mortar and or online. If we learned anything from the last nearly two years of pandemic it is about the importance of family. Community. Small business.
Keep doing what you are doing, so I can keep binge listening to your audio books and sharing your message – you don’t need to do more. you need to do better and you need to do different.
Kerri
I found this idea very unique and interesting… this is how small business owners can feel more motivated and encouraged. I am also a small business owner so I will definitely support this idea of Saturday. Thank you for sharing!