Try to ignore the hair as I attempt to offer some deep thoughts.

I recorded this video while on the road after I had given multiple keynote speeches in various states in less than twenty-four hours. During that time, I had the privilege of meeting several attendees and learning about their entrepreneurial journeys and small business growth and scaling.

Inevitably, the conversations seemed to circle back to what our ideas of success are and the overall impact of what we do in our small businesses. It’s easy to lose sight of our mission. It’s also easy to forget how important small businesses are – to those you serve, and to the economy. You don’t have to own a huge corporation. In fact, I like small businesses better. There’s more accountability, better service, and better opportunities to build relationships.

Here are a few tips to strengthen your impact game:

1. Define your purpose and values: Every small business needs to have a clear purpose and set of values that guide its decision-making processes. This will help you stay focused on what’s important and create a strong brand identity that resonates with your target audience.
2. Know your target audience: To make an impact, you need to know who your target audience is and what they care about. This will help you tailor your products or services to meet their needs and expectations.
3. Build strong relationships: Building strong relationships with your customers, suppliers, and other stakeholders is crucial for the success of your business. Engage with your customers through social media, email newsletters, or any other means that suit your business.
4. Offer exceptional customer service: Providing excellent customer service can differentiate you from your competitors and increase customer loyalty. Make sure to respond to customer queries and complaints promptly, and go above and beyond to exceed their expectations.
5. Focus on innovation: Small businesses need to be innovative to stay competitive. Look for ways to improve your products or services, explore new markets, and experiment with new marketing strategies.
6. Give back to your community: Getting involved in your local community can help you build strong relationships and increase your brand awareness. Consider sponsoring a local event, volunteering for a charity, or partnering with other businesses to support a common cause.

Ultimately, it’s not going to be how successful you are, but if you were of great impact. And I believe you will be.

When you’re challenged or losing steam, remind yourself why you started your business in the first place. What you do does matter. I am cheering you on from here. 

Wishing you health and wealth always.

-Mike

 
We entrepreneurs need to stick together! I have created courses, workshops and mastermind groups to leverage the knowledge of entrepreneurs and share information to help you make the most impact in your small business. Check them out here.