In this video Mike Michalowicz, Author of The Pumpkin Plan, shares a simple strategy on how your business can stand out from the competition. This video was recorded in Livingston, New Jersey and presented live to members of EO NJ.
February 19, 2013
In this video Mike Michalowicz, Author of The Pumpkin Plan, shares a simple strategy on how your business can stand out from the competition. This video was recorded in Livingston, New Jersey and presented live to members of EO NJ.
A great story to drive home a point!
Thanks Greg!
Love it–great use of storytelling to get your point across! It’s all about reframing–making people see the same picture in a different way. Your son reframed “best in the world” by redefining “the world” as his lake. Your security guard reframed the image of the building by creating a visual mage of the kind of security an ‘important’ building would require. And minds were changed by the subtle power of story, image, and metaphor.
Thanks so much Sandra. I had no idea it was called reframing, I appreciate you sharing that. Are you a speaking coach or a speaker? I love the tip!
I am (re)launching my career as a speaker. I hope to see you soon–either as a member of my audience, or vice versa. 🙂
Excellent! Has me thinking already. Secondly?….has me looking for more of your videos Mike. 🙂
LOL. Hope the video helps. Click on the video link at the top of the navigation and you will find some more presentations I have done.
Jersey Mike…..Love it! Nice Job! YOU are different from your competitors. Keep up the good work.
Thanks so much Tim. Good to see a (former) Jersey guy hanging with me.
Thanks for sharing this video. It not only was entertaining but had educational value as well!
PERFECT, Mike! hmmm….”how can you be radically different so people turn their heads and look at you….” so….do you think I pass? –> http://www.facebook.com/photo.php?fbid=10151292421144485&set=pb.36794284484.-2207520000.1361315073&type=3&theater
Your pics and posts make it all so manageable. Thanks Mike!
Fantastic Mike. I really enjoyed the video and understand what you are talking about. Finding that little thing that makes people stand up and notice is the hard part.
Love that swimming analogy – great points – thanks, Mike!
Thanks Charles!