Does your company make pillows? You’re a manufacturer. That’s obvious.
Does your company clean rooms? You’re also a manufacturer. That is not so obvious. But you in fact are.
Every company makes something. The pillow guy makes a physical thing that gives the consumer an experience of comfort. The cleaning guy provides a service, that gives the consumer an experience of comfort or cleanliness or both.
At the end of the day, every company manufactures an experience. This includes your business.
Now that you know you are running a manufacturing business, start investing the time to build the systems that deliver that experience, perfectly. Every. Single. Time.
Mike — I never thought of providing an experience as a result of manufacturing, but I get your point. I’ve been urging my clients (attorneys) to create systems for years to insure the client experience, quality of service, and to keep things from falling through the cracks, but it’s a slow sell. Keep pushing folks to build better businesses — and their clients/customers will be happier, as will their bank accounts!
I wonder if you can make systems for them to make systems. Can you systematize systematization?
The State would not agree with you. I can’t file as a manufacturer. They say I am an intangible – maybe that means I manufacture intangibility! That sounds powerful
So very true. The gov’t doesn’t understand many things, it seems.
Plus, as a manufacturer, I can sell the customer an “experience” whereas my competitors are just selling their “service”. Customers don’t want to pay a cleaning service, but they will happily buy a clean room 🙂
ABSOLUTELY! What is the experience you sell in your business?