People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at the gym today, wash the car, work late, reconnect with old friends, or anything else for that matter…  you probably will since you have verbally committed to it; therefore you are much more likely to follow through on these tasks, than if you had said nothing at all.  This knowledge is critical to your marketing strategies.

The next time you introduce a new offering, don’t just release it. First, ask your prospects and customers if they predict that they will buy it.  The mere fact that some people predict they will buy, is a big motivator for them to go through with the purchase.

Just by asking people to predict their own behavior not only gives you a good indicator on demand, it actually increases demand.