Show Summary

Author and Entrepreneur, Roger Dooley,  joins Episode 25 of the Profit First Podcast. Roger shares a few tips on how to use neuromarketing to increase profitability in your business.

Our Guest

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com.  He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.  That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Dooley is focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Show Quotes 

95% of human behavior is non conscious, and only 5% is conscious.

You can reduce price sensitivity by re positioning your product as more of a luxury item.

Sometimes you’re just in a commodity market, therefore if you raise your price 1 cent over your competitors you will lose all of your business. However, make yourself the more attractive alternative – for example: Amazon.com.

First impressions make a big difference. People will form a first impression of you, your product, your website, etc. in just a fraction of a second. Then as you have their attention, even if you present information that contradicts their first impression, a portion of their first thought will remain in tact.

Use sensory metaphors/descriptive words to help people be more in tune with what your saying, and feel what you’re feeling.

You can use psychology to persuade yourself to do certain things. Increase the friction of performing a habit you don’t want to have; if you make it more difficult to do something you are less likely to actually do it.

Profit – it’s all in your customer’s head.

Show Links

Roger’s Website: http://rogerdooley.com
Neuromarketing: http://www.neurosciencemarketing.com/blog/
Forbes blog: http://www.forbes.com/sites/rogerdooley/
Roger Dooley on Twitter: @rogerdooley
LinkedIn: http://www.linkedin.com/in/dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:  http://www.amazon.com/Brainfluence-Persuade-Convince-Consumers-Neuromarketing/dp/1118113365/

Corporate Partners

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