Show Summary

School of Bookkeeping’s very own Seth David joins us for Episode 50 of the Profit First Podcast! Seth gives us great information about sharing content with your clients.

Our Guest 

Seth David is the Dean of Beans at schoolofbookkeeping.com and President of Nerd Enterprises, Inc. which provides consulting and training services in Accounting and productivity based software. Consulting services range from basic bookkeeping to CFO level services such as financial modeling. Nerd Enterprises, Inc. and now schoolofbookkeeping.com is one of the leaders in the small business accounting world in online training resources offering courses on a wide range of software products. Seth David has been a top 10 speaker at The Sleeter Group’s Accounting Solutions Conference for the past few years. Seth makes extensive use of social networking tools, and web videos to maximize the impact of his training. His unique style and personal touch has helped him develop a large worldwide audience consisting of accountants, bookkeepers, and small business owners, as well as general consultants and technology enthusiasts. Seth graduated from Pace University in 1996 with a bachelor’s degree in Accounting. Prior to starting his own firm in 2003, Seth worked at Biggs & Co., CPA’s. An accounting firm based in Santa Monica, CA, specializing in bankruptcy, from 2001 to 2003. Seth’s role there was to perform audits; prepare tax returns for Corporations, S-Corps, LLC’s, Partnerships; and bankruptcy compilation work for SEC reporting and litigation. Previously, from 1999 to 2001, Seth was a Senior Revenue Accountant for the Veterinary Centers Of America. While there he managed the revenues for over 80 animal hospitals ensuring that the monthly closing entries were prepared so that the monthly and quarterly financial statements could be produced in accordance with SEC regulations. Seth also worked as an Auditor for United Government Services, a division of Blue Cross and Blue Shield of Wisconsin auditing Medicare cost reports under contract with HCFA (Health Care Financing Administration) from 1996 to 1998. Seth David attended Pace University and received a Bachelor of Business Administration in Accounting with an emphasis on Public Accounting.

Show Quotes 

Video tips are great to drive traffic to your website.

You want to increase your profits? You need to increase your client base. You want to increase your client base? You need to produce content for the web. There is no more getting around this. Content is King.

Accounting can be fun! When you can show your clients how to use the information you want to share, including how to make more money and build net worth – that’s exciting!

Find your voice, and stay true to your personality. Packaging is everything.

If you’re in a professional services type industry… you’re in jail. Why? You constantly have to trade your time for money.

Take the knowledge that you have in your mind about your industry and create educational content for public consumption.

Feedback from your clients and the media is crucial. Take that insight and use it to better your approach.

Show Links

Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

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