Show Summary

This week Mike Michalowicz, Chris Curran and Kristina Bolduc welcome guest Robin Robins who took her business from $0 in 2003 to $10 million in revenue in 2015. This episode is chock-full of insights including why niche specialization helps grow your business (even if your niche industry collapses), the “enough is enough” stage, how to have a personal cash reserve and a business reserve, and how to diagnose the different products offerings you have and determine individual profitability for each one. Welcome to Episode 67 of the Profit First Podcast!

Our Guest 

Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and author who specializes in highly effective marketing strategies for VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms.

Robin is the author of the Technology Marketing Toolkit and Million- Dollar Managed Services Blueprint. To date, over 7,000 IT business owners from all over the US and in 23 different countries have learned and implemented the marketing systems she has developed to create hundreds of millions of dollars in NEW sales, NEW opportunities, and NEW revenue streams for their business. Robin has been voted a #1 speaker at many industry events such as BreakAway, System Builder Summit and VAR Vision, ASCII’s boot camps, CT Summit, and SMB Nation. She has been published in VAR Business, eChannelLine.com, Sales and Marketing Magazine, Selling Power, and SMB Partner Community Magazine.

Robin is a true “marketing rock star” for small IT business owners and currently commands over $1,500 per hour for her consulting services with a 6-month waiting list.

In addition to her extensive experience with IT service firms, Robin has developed marketing strategies for over 1,200 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools and universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful, sales driven organizations in the world.

Show Links

Website: robinrobins.com  

Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

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