I may have said this a thousand times already. . . when it comes to standing out, better is not better. Different is better.

Have you seen those guys standing on a street corner holding up a sign for a local business?  They stand there for hours.  They’re bored out of their skulls and so are the folks driving by.  This guy was different.

Cars stopped as the drivers took notice.  People peered over to see his sign.  Potential prospects took notice.

Different is better.