No question about it. You need to be all over social media! No. Wait. Hold on. I take that back.

I meant, you must have a killer website that links to your killer social media. Well… I mean, only if you are doing public speaking.

That’s it… public speaking. You must be a public speaker if you truly want to market your business. You will have a captive audience in front of you for sixty minutes. You can sell anything with public speaking. But it only works is you have killer personal branding. Swear a lot, and only wear purple. Better yet, neon yellow.

Are you catching my drift, here? (I know, it is really hard to catch my facetiousness).

Most entrepreneurs approach marketing with countless, aimless shots in the dark. Everyone else is doing social media, so the entrepreneur tries it too. When it doesn’t work after a few weeks or months, they “expand” into other things. They do more marketing and less work.

The best way to market your business is by doing the one thing you are best at and doing it better than anyone else in the world.

For example, if you can make an apron that is better than any other apron in the world, then focus all your efforts there. Don’t worry about the social media, your raving fans will take care of it for you. Don’t worry so much about a killer website, your product will speak for itself. Don’t try to tell the world about your great aprons, just show ‘em.

It seems that the everyman approach to marketing is to simply say (or shout) how great you are. They talk and talk about their greatness in social media, and on their website, and in every touch they have with a prospect. But as Margaret Thatcher said “… if you have to tell people you are, you aren’t.”

Put your energy into a remarkable product or service. Your clients – scratch that, raving fans – will market for you, automatically. Yeah, sure the website and social media and public events will help, but the foundation to all marketing is a product or service that is truly remarkable.