We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great experience. The not so obvious way is by inviting (good) gossip about your business. It is the viral power of secrets. Mike Michalowicz shares the technique in this episode of On A Roll.
June 4, 2013
What’s your secret Mike?
My secret…. it has something to do with Mint Quality Books. That is my hint. You need to figure out the rest. When you do… please DON’T TELL ANYONE!
Ha.. very clever. I didn’t know you had an MP3 version of TPE.
Can you also create folklore about the secret like Coke cola’s formula and Google’s algorithm or do you have to have an actual secret
Great point. Folklore is very powerful. I just warn about lying. Lying… when you get caught is devastating.