Google changed the search engine rules established by Yahoo, MSN and AOL (remember them?) from tons of news and ads on a search page, to a simple box. Then Google dominated the industry.

Netflix changed the rules made by Blockbuster and shipped movies to your mailbox. Now Netflix is changing the rules again and winning Emmys for TV shows that will never air on TV.

Elon Musk destroys industry rules. And wins again and again and again and again.

We don’t care how good you are at following the rules of your industry. We care about the new rules you are making for your industry.