Mike Up In Your Business Podcast
September 6, 2021
Ep 75: The Re-Launch of Launch with Jeff Walker
“Anything you do, you can always go deeper. There’s always a deeper level of mastery…I think delivering value ahead of a sale is never going to go out of style.” So says Jeff Walker, who is here to share what’s changed (and what hasn’t) in his new updated and expanded edition of Launch. This is THEE book that teaches you the formula to launch your busines in today’s online world. Listen in!
Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online. Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His “Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world. Jeff lives in Durango, Colorado (because he can live anywhere)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.
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