Mike Up In Your Business Podcast
September 21, 2021
Ep 78: Get Different Launch Day with Mike Michalowicz and the Team
Mike’s newest book, Get Different, is available today! Mike, Kelsey, Jeremy and Amy are sharing what this book’s launch looked like, what new marketing techniques were used, and which were our favorites. No doubt about it, we got different with this one. Listen in!
In his new marketing book, Mike offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that’s gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn’t stand out and connect with customers – the long-anticipated answer to the defining business challenge of our time.
Websites and Handles:
