Small business expert Melinda Emerson has just released the third edition of her definitive book, Become Your Own Boss in 12 Months, and there’s a reason this book has been in print for 11 years! In this episode, Melinda gives us the hard facts: from figuring out what you need to know before you even get started, to understanding the customer buying journey, and more. Melinda shares how to avoid the small business pitfalls that will keep you from succeeding. Listen in!