John Jantsch has a brand new book out called the Ultimate Marketing Engine, which teaches you how to build your business by building a better experience for your customers. In his 30 years in marketing, he’s learned a thing or two, and John is here to share how helping your existing customers be successful is the key to effective marketing. As John says, “You’re not looking for transactions. You’re looking for ways to create transformations.” Listen in!

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.