“Referability is about owning a piece of real estate in people’s minds.” So says Michael Roderick, who joins Mike to discuss how to make your brand memorable and shareable. Listen in to learn how tapping in to accessbility, influence and memory will get your business referred.

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.

Websites & Handles:

Podcast: http://www.accesstoanyonepodcast.com/
Twitter: @michaelroderick