Show Summary
Shama Hyder and Tim Knox join us for Episode 30 of the Profit First Podcast. Shama and Tim discuss how you can use social media marketing to turn your business into a profitable one.
Our Guests
Shama Hyder (left)
Known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company, Shama Hyder is a visionary strategist for the digital age.
She is the bestselling author of the Zen of Social Media Marketing and an acclaimed international keynote speaker who’s been invited to share the stage with the world’s top leaders, including President Obama and the Dalai Lama.
As the CEO of the award-winning Marketing Zen Group, an integrated online marketing and digital PR firm, she’s led the organization through explosive growth, averaging 400% growth annually since its start in 2009. Shama was named as one of the “Top 30 Under 30” Entrepreneurs in America by Inc Magazine in 2013 and was honored at the White House as one of the top 100 U.S. companies to be run by a young entrepreneur by Empact100.
A trusted media expert and sought-after TV personality, Shama has frequently appeared on Fox Business, CBS, CW33 and Fox News. As a thought leader, she’s been featured in many major publications, including The New York Times, The Wall Street Journal, Entrepreneur, Inc Magazine and Forbes.
She was recently named to the Forbes 30 Under 30 list of movers and shakers for 2015.
Tim Knox (right)
Tim Knox is a serial entrepreneur, bestselling author, syndicated columnist, and a nationally recognized expert and speaker on the topics of marketing, leadership, and entrepreneurship. He is also the host of the popular podcast Interviewing Authors, which features interviews with authors, agents, publishers, and other publishing industry veterans.
Show Quotes
Start with the “Why” and the “What” when starting to use social media.
Use the ACT Model: How do you get a stranger to become a customer/client? Attract, Convert, Transform.
Social media is great for sharing your success stories and attracting people to what you do.
It’s all about the engagement. If you’re B to B company, LinkedIn is a great targeting opportunity to bring in clients. If you’re a B to C company, take advantage of reaching out to people on Facebook and Twitter.
If you have a lot of information you want to set out into the world, using certain apps like Buffer and Hootsuite to help with time management is essential.
Show Links
Shama Hyder
Personal Website: http://shamahyder.com/
Company Website: http://marketingzen.com/
Twitter: @Shama
LinkedIn: http://www.linkedin.com/in/shamahyder
Tim Knox
Personal Website: http://www.timknox.com/
Company Website: http://interviewingauthors.com/
Twitter: @timknox
LinkedIn: http://www.linkedin.com/in/timwknox
Corporate Partners
Nextiva – VOIP phone providers for small businesses.
Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.
TSheets – The #1 customer rated time tracking solution!
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