Show Summary

Donna Leyens joins us for Episode 47 of the Profit First Podcast! Donna deep dives into the concept of the Pumpkin Plan and growing a colossal business.

Our Guest

About Donna Leyens
Donna Leyens is an entrepreneur and a Certified Professional Business Coach. She began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. She started her first business, a handmade jewelry company, in 2001, where she learned that an MBA doesn’t even begin to prepare you for life as an entrepreneur. Leyens is currently the co-founder and President of Provendus Group, a team of business strategists who guide entrepreneurs to achieve business growth, profitability and personal freedom.

About Provendus Group
Provendus Group works with entrepreneurs and small business owners to grow their companies and obtain the personal and financial freedom they desire through its signature program, the Provendus Growth Academy. The Provendus Growth Academy is based on the book “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field,” by Provendus co-founder Mike Michalowicz. With guidance from Provendus Certified Coaches, clients work through the program, creating a framework and strategy that produces growth for their company and the internal systems that will support that growth, as well as personal balance for the business owner.

Show Quotes 

If you don’t start with the right foundation for your business, then you don’t have the right capacity to grow a giant business.

3 Element “Sweet Spot” to business growth:

1. You have to know who your top clients are. Evaluate your clients and figure out which ones are the most profitable for you, and which ones are taking up so much of your time and energy yet you’re not making money from them.

– 80% of your revenue or profit comes from 20% of your clients. What’s happening to the other 80% of your efforts? Go through a client assessment.

– Immutable laws – rules that you or your clients will never break in your business.

2. What is your unique offering (what makes you different)? Be unique in a way that your top clients care about. If you aren’t unique, you are basically just competing on price. What is your area of innovation: price, convenience, quality?

3. Scale and  systemize. A lot of services base businesses will run into this as a roadblock – they can’t grow anymore because they don’t have the systems in place to support their growth. When you don’t have systems in place, then at some point you can’t make any more of your product or service any more of your clients because no one but you can do these tasks.

If you fire the clients that are draining you, then you and your team will have time to focus on bringing in the better clients. It’s scary because it’s the unknown, but the people who do it reap the benefits.

Have a question you’d like us to answer on the air? Email Kristina or Mike!

Kristina@MikeMichalowicz.com 
Mike@MikeMichalowicz.com 

Show Links

Website: www.ProvendusGroup.com
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Connect with us on Linkedin: www.linkedin.com/company/3035505?trk=tyah

Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

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