Show Summary
Welcome to Episode 77 of the Profit First Podcast! Today, Keith shares his story of how he was trying to develop a business in hot air ballooning for years while working a full time job. While the business revenue grew, their profitability was never enough where they didn’t have to take on debt and were surviving check by check. The most challenging part for Keith was not making enough of an income to replace his full time job. Keith found and implemented Profit First – and the results are nothing short of magnificent. The most interesting part of Keith’s story is that as the business implemented Profit First it actually spawned faster growth than ever before [we’re noticing a consistent trend here]. When businesses take profit first they are forced to become more innovative and find better ways to do things more efficiently… and in many cases the revenue increases. Among the strategies that Keith used he discovered that he had great employees, but they weren’t doing the great things they should be doing, so he shifted them around. Keith also cut expenses that weren’t working for his business and amplified certain marketing methods that worked extremely well.
Our Guest
Keith is a 25 year veteran Commercial Hot Air Balloon pilot and owns and operates Balloons Over The Rainbow, Inc. the largest Hot Air Balloon ride operator in St. Louis. Additionally, he owns World Balloon in Albuquerque, the company that introduced balloon rides to Albuquerque 41 years ago, Pueblo Balloons in Taos, New Mexico which flies in the spectacular Rio Grande Gorge daily, and finally Verde Valley Balloons in beautiful Cottonwood Arizona, south of Sedona. His companies safely introduce thousands of people a year to ballooning and helps create memories that last a lifetime. Join us for your adventure of a lifetime today!
Show Links
Keith’s Websites: www.balloonsovertherainbow.com, www.worldballoon.com, www.puebloballoon.com, www.verdevalleyballoons.com
Facebook: Balloons Over The Rainbow, World Balloon, Pueblo Balloon, Verde Valley Balloons
Keith on Twitter: @keithfear
Keith on Instagram: @keithfear
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Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!
May 22-25, 3016
For more information on this conference and to register, click here!
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Corporate Partners
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TSheets – The #1 customer rated time tracking solution!
Fundbox – The simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.
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